#tech #startups #founder #investor #venturecapital #i5growth What do you think? Is freemium still the way to go for quick growth? Pitfalls include giving away most of the value for free.Īnd not understanding the customer well enough to know where to start monetizing. This a great read for startups considering freemium or looking to optimize their freemium model.Įxperience shows however that many startups never end up figuring out how to monetize on top of a Freemium model.

🔸 Understand the value of free users: Is freemium right for you? 🔸 Know your customer: Is freemium right for them? Jules Maltz & Daniel Barney wrote a great guide on freemium several years ago and the principles hold true today. ✅ Quickly gain momentum with lower costs in advertising & distribution If you’re confident in your product, freemium can be the best way to boost your growth. Users are spending $380 billion worldwide on in-app purchases.ĩ8% of Google Play revenue comes from free apps. A model used by Spotify, Dropbox, GitHub, Zapier, and more.

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